In today's world there are many things that can make or break a business, but the most difficult part of any business is the need for constant content. Constant content is required in order to stay relevant on social media and in search engine optimization. The grind of constantly creating new and exciting content is, well, it is exhausting. To be successful you need a lot of content, but that isn't all. You also need fun, exciting, entertaining, attention grabbing, purposeful content. This requires thought and processing, which boils down to this, you need help. One person just isn't enough.
The truth is that as a small business owner, I am going to need to know when to ask for help. Personally, I love creating content. I think it is fun to use my creativity a different way, but the fun last only a few days before I realize that my sole focus is now on content, so the rest of my business is struggling. As the business owner I must wear a variety of hats, but when something pulls my focus away from the business, then I need to make a change.
For instance, as a children's author, I write books. Well, if I am spending all my time creating content for marketing and social media, then I am not writing books. This stalls my business and prevents it from moving forward. As the author, I need to be focused on the product, and I need to allow others, that are professionals, in SEO content and marketing, to take some of the weight and the distraction away from me. This is the key to having constant content,
delegating. People will try to sell you package deals, and scripts, but those are being sold to countless individuals, which means they become repeated online and less and less effective effective with every sale. If their add says they have helped hundreds of people just like you by using their system, then your content is now in the going to be the 101 post of the same script and the same content, meaning that their scheme has likely saturated. of course this isn't for all the packages being sold, but it's hard to know which ones have been saturated. The best way to ensure original content that is for your brand, without giving up hours of your time, is to find someone to do it for you.
As a children's author, I don't make as much money as you are thinking, so I have to be smart with each and every penny I spend. To get the most bang for my buck, I have shopped around and found some great websites for outsourcing. I am a huge fan or Fiverr.com. Fiverr is a great place to find help in these areas from professionals, for a great price. They call it Fiverr because the jobs start at five dollars. Of course, that is the base price, and the prices go up from there. This is a great tool, and I have found some amazing help on this website. Be sure to read revues and message the seller prior to ordering to ensure that they are the right fit. Most importantly that their work will suit your brand. In the end their work is representing you, so don't settle for work that is less than you expect. Sellers most often know the price of a bad review, it can cost them dearly, so they will often strive to ensure you are satisfied with the final project.